![]() ![]() Businesses can see an increase in engagement of 11% to 30% for text campaigns geared to millennial customers (TextMagic, 2019).76% of millennials prefer texting because of the ability to check messages on their own time.On a global scale, 5 billion people own a cell-phone of some kind, and 2.29 billion can be reached through SMS/cellular and not via the Internet.That’s roughly 52.5 million Americans that can only be reached by text messaging. But 15% of the American population does not have an internet connection via a smartphone and has access only to basic SMS services. 96% of adults in the US own a “cell-phone” of some kind.In 2016, adults have preferred texting as the top form of communication for at least six years now.68% of Americans ages 18 to 24 are more likely than other Americans to limit their phone use.Americans ages 18 to 24 check their phone over twice the national average - 190 times a day or more than once every 10 minutes.This was followed by phone calls (72%) and social media (66%). used text to keep in touch with friends and family during the COVID-19 pandemic. More recent studies show that 83% of teens in the U.S.It was followed by in-person (32%), social media (16%), and video chatting (10%). Among teens ages 13 to 17 in the US, the favorite way of communicating in 2018 was texting (35%).Lastly, there is also a heavy usage of online messaging apps, with 2.52 billion people using them as of 2020.This is more than four times the average number of emails sent on their personal cell phones per day. On average, consumers send 13 texts on their personal cell phones every day.Meanwhile, in 2020, there were 2.1 trillion text messages exchanged, an increase of 52 billion messages since 2019.In addition, there were 2.098 billion text messages sent in the United States in 2019.This figure has a 20% daily increase in 2019 compared to two years prior. Americans check their phones 96 times a day or once every 10 minutes.This simplicity has driven its massive use, adoption, and staying power, as you can see in the statistics on the texting landscape below: Since the first text message was sent in 1992, SMS has remained largely the same – short (160 characters) and straightforward. ![]()
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